Entertainment Arbitrage: Sometimes called “content arbitrage,” we specialize in driving large volumes of traffic with original creatives by pairing compelling content with the right audiences. Whether it’s trending stories, quizzes, or viral-style articles, our focus is on audience retention and genuine entertainment.

Content Creation: High-quality content is the foundation of everything we do. Our articles are written by real humans; never AI-generated. Designed for retention, our work ensures that readers finish what they started and engage as much as possible.

Lead Generation: We generate high-quality leads across different verticals, including insurance, health, and home services. Our campaigns are carefully optimized in order to generate quality conversions with minimal wasted spend.

Search Arbitrage (RSOC only): We know which layouts, ad platforms and creatives work best, while carefully respecting policy requirements, ensuring a long-term and sustainable operation.